The Complete Guide to URL Structure for Higher SEO Rankings URL Best Practices Examples Notes Use Descriptive Keywords Good: https://www.joltseo.co/content-creation-guideBad: https://www.joltseo.co/blog/id645345 Clear topic from the URL vs. ID number that tells nothing about the content. Use Hyphens, Not Underscores or Spaces Good: https://www.joltseo.co/keyword-research-toolsBad: https://www.joltseo.co/keyword_research_tools Hyphens improve readability vs. underscores that make it harder to decipher