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All posts tagged in Consumer behavior insights
August 18, 2024
Cart abandonment is a big issue in e-commerce. It happens when shoppers look at products and add them to their cart but then leave the site without buying. The Baymard Institute found that, on average, nearly 70% of all carts are abandoned. This means businesses could be losing around $18 billion a year in sales.
August 18, 2024
