In a highly competitive market, a leading supplier of aftermarket parts aimed to boost brand visibility and engage more customers. They used MNTN Performance TV to reach out to car lovers and DIY enthusiasts with engaging video ads. These ads showcased popular products like motor oil and car batteries. It helped them get noticed both online and offline.

To stay ahead in the competitive market, they focused on offers that drove sales and used advanced tools for pinpoint audience targeting. This ensured their ads were seen by the right people on various streaming services. The results were outstanding. They saw great returns on their ad spending, high numbers of completed views, and a lot more visits to their website. These wins increased their online presence significantly.

Key Takeaways

• In 2021, the global automotive eCommerce industry was worth $51.03 billion.
• The expected growth percentage for this industry from 2022 to 2028 is 21.8%.
• By 2025, eCommerce platforms are projected to sell 6 million new vehicles.
• Consumer sales (B2C) make up 65.3% of the aftermarket car parts market.
• Mobile devices account for 61% of the visits to automotive eCommerce sites.

Introduction to Automotive Parts E-commerce

In the wake of COVID-19, digital automotive sales jumped. Before the pandemic, few Americans bought cars online. But in 2021, 61% were willing. This flip to online stores boosted the car part e-commerce scene a lot.

The Shift to Online Marketplaces

Car sales in the US dropped from 9 million in 2000 to 3.5 million in 2020. Yet, online car sells nearly doubled since 2010. By 2022, over 60% of sales were expected to be online, a huge change.

Customers voiced their issues with the old car buying ways, with over 99% unhappy. Thus, the move to online stores began. This change aimed to make shopping smoother and reach more customers.

Omnichannel Sales Strategies

Many car brands now mix online and offline selling in wise ways. This blend gives a better shopping experience. For instance, Ford is updating its online face to attract more people.

This mix of selling types brings many benefits:

• It makes shoppers happier
• It pulls in more customers
• It lowers costs
• It boosts sales in many ways

A big part of selling auto parts online is the first impression. Hedges Company found 38% of part shoppers land on a site once and buy. Also, Google notes that speedy and smooth site visits earn better ranks. This puts pressure on auto e-commerce sites to do better.

By diving into online selling and focusing on car parts, businesses can not just meet customer expectations. They can also beat them.

Effective Digital Marketing Strategies for Automotive Parts

The digital world is changing how we buy auto parts. Companies are using digital marketing to reach more people. They’re finding new ways to sell online and to make their ads more engaging.

Leveraging Connected TV for Brand Awareness

Connected TV is becoming key for selling car parts online. Big names like O’Reilly’s, AutoZone, and Amazon see its value. They use awesome videos to connect with those who love cars and fix them up themselves.

Precision Audience Targeting and Its Benefits

Getting to know your audience well has changed how we sell auto parts online. Tools like Google Keyword Planner help us find what people are looking for. This lets us show our products to the right customers.

By looking closely at how our website is doing, we can make smart choices. This includes features like Google Analytics. Adding links from trusted car sites can also help more people find us online.

Success Metrics: ROAS and Cost Per Completed View

It’s important to track how well our marketing works. ROAS and CPCV are two key numbers to watch. ROAS looks at how much money we make for each dollar we spend. CPCV is about how much it costs when people watch our whole video ad.

When we use precise targeting and top-notch videos, the results speak for themselves. Studies show we can do a lot better by focusing on these areas. Our ads get more people’s attention and we sell more.

So, these modern marketing tools, like CTV and targeting the right audience, are game-changers. They help our digital marketing for car parts stand out. By using these methods, we can do better in the tough online auto parts market.

Case Study: Automotive Parts E-commerce

This case study looks at how a top automotive parts provider used MNTN Performance TV for success. The brand aimed to stand out in a busy market. They focused on ads for motor oil and car batteries to boost e-commerce sales. This strategy helped them turn more visitors into customers.

Background and Objectives

They wanted to catch the eye of more car lovers and DIYers. So, they used MNTN Performance TV to target better. They hoped to sell more and become a key player in the online auto parts world. With tough competition, they needed a standout strategy for their automotive e-commerce.

Implementation of MNTN Performance TV

The company used MNTN’s technology to speak directly to interested viewers on streaming sites. This targeted approach aimed at people looking for auto parts. They ran exciting campaigns for motor oil and batteries, reaching more customers than before.

Outcomes of the Motor Oil and Car Battery Campaigns

The campaign for car batteries achieved a 4X Return on Ad Spend (ROAS). This proved how well the ads turned into sales. The ads for motor oil did just as well, with a 2X ROAS. Both campaigns were low-cost and highly effective. They helped boost sales and the company’s position in the market.

Conclusion

The world of buying car parts online is growing fast. Experts predict it will be worth more than $1 billion by 2025. This is a big jump from its 2017 value of $8 billion. More people are choosing to shop for their auto needs on the internet. Automotive parts e-commerce is definitely a major trend right now.

More and more, people are shopping online for car parts. This is mainly because the cars we have are getting older. People need more auto parts, like electronics and tools for car care. The part of shopping online for car parts will likely rise to 25% soon. This rise shows a lot of people are interested in buying car parts online.

Companies such as RTW Wheels in Texas show how successful a car parts online store can be. When they move their business online, they sell more and get more customers. The auto parts market will keep growing with the help of online stores and smart marketing. It’s important for businesses to focus on quality and innovation. They should also build strong relationships with suppliers, offer great customer service, and be ready to use new technology. These industrial insights give businesses a plan to do well in the fast-growing online market. Finally, making sure the business runs smoothly and grows well with tax-free strategies is smart.